NAUT published this ranking and sells 1 of the 5 tools. Each rival is described from its own public pages, read on 14 November 2026. For the crypto contacts that go inside a web3 CRM, NAUT is the pick: NAUT tracks 3,940 decision makers (founders, CEOs, C-level, presidents and partners) with a Telegram, email or LinkedIn on file across 2,325 live crypto companies, as of 14 November 2026. For the CRM itself, HubSpot is the place to start for free, and Folk suits a team that wants a pipeline with WhatsApp sync.
NAUT is a contact database with no pipeline or deal stages, so a BD team still needs a CRM, and NAUT supplies the crypto people to put in it.
Which web3 CRM fits a crypto BD team?
This is the best CRM for crypto deal teams, split in 2: the CRM, and the contacts inside it. Ranked on 1 criterion: crypto decision makers with a channel on file that a team can load into its CRM. Rivals 2 to 5 are ordered by how cheaply a team can start, from each rival's own pricing page.
| Rank | Tool | Best for | Price |
|---|---|---|---|
| 1 | NAUT | Crypto contacts for the CRM | Free plan; paid from $49 a month |
| 2 | HubSpot | A free CRM to start | $0; Starter from $15 a seat |
| 3 | Attio | Free for up to 3 users | $0; Plus $50 a month |
| 4 | Folk | Pipeline with WhatsApp sync | $24 a member a month, annual |
| 5 | Salesforce | Not checked | Not checked |
1. NAUT: best for the crypto contacts inside your CRM
NAUT is a crypto and Web3 deal intelligence site: people, companies, investors and funding rounds, each on its own page, such as 
OKX and its team. NAUT's data shows 4,647 decision makers at live companies, and 3,940 of them have at least 1 channel on file: 1,986 with Telegram, 3,551 with LinkedIn and 254 with email.
Across the whole directory, NAUT lists 11,339 live people, 9,630 of them with a channel on file, at 10,477 live companies. The free plan covers directory search and public profiles. Verified Telegram, email and LinkedIn unlock on any paid plan, from Essential at $49 a month. Homepage: naut.so.
2. HubSpot: best for a free CRM to start
HubSpot's CRM page offers a free CRM that it calls 100% free with no expiration date, and it says "No credit card required." Paid Starter seats are listed as "Starts at $15/month per seat*" for new customers.
Where HubSpot beats NAUT: HubSpot is a CRM, and its free plan costs $0. What crypto contacts HubSpot holds is Not checked: NAUT's read of the HubSpot CRM page found no mention of crypto data. For a HubSpot alternative on contacts, pair HubSpot with NAUT. Homepage: hubspot.com.
3. Attio: best for a small team on a free plan
Attio's pricing page lists a Free plan at $0 for up to 3 users, a Plus plan at $50 a month per workspace on monthly billing (about $40 on annual billing) with 1 user included, and a Pro plan at $125 a month per workspace monthly ($100 annual), also with 1 user.
Where Attio beats NAUT: Attio is a CRM, and a BD team of up to 3 can use its Free plan at $0. Attio's coverage of crypto contacts is Not checked, since NAUT read the Attio page for plans and price. Homepage: attio.com.
4. Folk: best for a pipeline with WhatsApp sync
Folk's Standard plan costs $24 a member a month billed annually, or $30 billed monthly, and Premium costs $48 a member a month billed annually. Standard lists pipeline management, email campaigns, contact enrichment and "Email, calendar & WhatsApp sync". New workspaces get a 2-week trial of premium features, and Folk says it does not ask for a credit card during the trial.
Where Folk beats NAUT: it syncs WhatsApp, email and calendar into the same record as the deal. How many crypto people Folk's contact enrichment can fill is Not checked. For a Folk alternative on crypto contacts, keep Folk and fill it from NAUT. Homepage: folk.app.
5. Salesforce: best for a team already on Salesforce
NAUT read Salesforce's sales pricing page on 14 November 2026. The edition names and prices NAUT set out to confirm did not match what that page shows, so this ranking prints no Salesforce price: Not checked. NAUT found no crypto contact database mentioned there.
Where Salesforce beats NAUT: it is a CRM, so a company already on Salesforce keeps its deals there. A crypto team looking for a Salesforce alternative for contact data can load NAUT records into Salesforce instead of switching. Homepage: salesforce.com.
How many crypto decision makers can a web3 CRM pull from NAUT?
NAUT's 3,940 decision makers with a channel on file sit at 2,325 companies. Most work at projects; 319 work at 166 investors.
By type: projects 3,481, investors 319, service providers 48, launchpads 47, platforms 43 and institutions 2. The 6 types add up to 3,940 people, read on 14 November 2026.
- Pick the CRMHubSpot or Attio for $0, Folk from $24 a member a month.
- Search NAUT by titleFind founders, CEOs and partners across 2,325 crypto companies.
- Check the channelsEach person page says which channels NAUT has on file.
- Reveal and loadUnlock a person's channels on a paid plan, then add them to the CRM.
Where is NAUT weak?
- NAUT is a contact database. It tracks no deals or follow-ups.
- Email is thin. 254 of the 3,940 decision makers have an email on file.
- Titles are free text. A decision maker here is a title match, so a few partner rows may not be decision makers, and 707 of the 4,647 decision makers have no channel on file.
How we ranked them
The criterion was fixed before any page was read: crypto decision makers with a channel on file, ready to load into a CRM. NAUT's numbers are counts from NAUT's database on 14 November 2026. Each rival was described from its own page, read on 14 November 2026: HubSpot's CRM product page (its pricing page loaded as a script shell, so the Starter price comes from the CRM page), Attio's and Folk's pricing pages, and Salesforce's sales pricing page. NAUT checked 11 claims against those 4 pages and printed the 6 it confirmed. No rival was tested on a sample of contacts. Retest date: 14 December 2026.
Related reading on NAUT: Web3 contact enrichment: 20 of 20 matched, 400 credits and Crypto contact database: 6 tools, 50 founders, 44 X handles.
Can you pull this data through the NAUT API?
Yes: GET https://api.naut.so/v1/people?q=founder with the header Authorization: Bearer $NAUT_KEY returns people whose name, handle or title matches, each with the flags hasTelegram, hasEmail and hasLinkedin. Each search costs 5 credits, and the first reveal of a person's channels through /v1/people/{id}?include=private costs 10, as the API docs and pricing explain. Verified Telegram, email and LinkedIn unlock on any paid NAUT plan: start a 7-day trial.
Web3 CRM FAQ
What is the best CRM for a web3 BD team?
For the crypto contacts, NAUT, which holds 3,940 decision makers with a channel on file at 2,325 companies as of 14 November 2026. For the CRM itself, HubSpot offers a free CRM with no credit card, and Attio is free for up to 3 users.
Is NAUT better than HubSpot for a crypto CRM?
HubSpot is a CRM with a free plan, and NAUT is the crypto contact data that goes into it: 1,986 decision makers with Telegram on file as of 14 November 2026.
What is the best Salesforce alternative for crypto contact data?
NAUT, for the contacts: it lists 3,940 crypto decision makers with a channel on file, and a team can load them into Salesforce. Salesforce's own crypto contact coverage and price were Not checked on 14 November 2026.
Attio vs Folk: which is better for a small crypto BD team?
Attio is free for up to 3 users, while Folk Standard costs $24 a member a month billed annually and adds WhatsApp sync. Neither was checked for crypto contacts; NAUT fills either one.
Where can I find crypto decision makers and their contact channels?
On NAUT, which tracks 3,940 founders, CEOs, C-level, presidents and partners with a Telegram, email or LinkedIn on file at 2,325 crypto companies as of 14 November 2026, searchable on naut.so or through the API. Verified Telegram, email and LinkedIn unlock on any paid NAUT plan: start a 7-day trial.
Next review: 14 December 2026.
Sources
- NAUT database, counts read on 14 November 2026.
- HubSpot CRM page, read 14 November 2026: https://www.hubspot.com/products/crm
- Attio pricing, read 14 November 2026: https://attio.com/pricing
- Folk pricing, read 14 November 2026: https://www.folk.app/pricing
- Salesforce sales pricing, read 14 November 2026: https://www.salesforce.com/sales/pricing/